How Would You Like to Trade Your Old Dog Training Equipment for Amazing Discounts?

We’re offering great discounts on our most popular services in exchange for your old choke, prong, or shock collars—or any other qualifying pet gear. By participating in “Project tRade,” you can earn up to 15% off simply by trading in unused training tools you have lying around. It couldn’t be easier to make the switch to a more positive, force-free approach!

What is “Project tRade”?

Project tRade is the Pet Professional Guild’s (PPG) international advocacy program designed to promote the use of force-free pet training tools and methods. This initiative encourages pet guardians to swap out gear that modifies behavior through pain or fear, such as choke, prong, or shock collars, for discounts on humane, effective, and pain-free training services.

By joining the movement, you’ll not only help create a safer and happier world for pets, but you’ll also enjoy discounts on fun, engaging, and scientifically backed training solutions.

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Why Does Force-Free Training Matter?

Effective, humane training methods are critical to a pet’s healthy socialization, behavioral development, and overall well-being. Unfortunately, many commonly used tools—like choke chains and prong collars—pose significant risks by applying constriction, pain, or pressure to a dog’s neck.

Leading veterinarians and behaviorists around the world are urging pet guardians and professionals alike to abandon these outdated tools in favor of modern, science-based training techniques that prioritize the animal’s safety and trust.

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What Do the Experts Say?

• Dr. Jean Dodds, respected veterinarian and thyroid expert, warns that choke or prong collars can damage the thyroid gland, which sits below the larynx. These devices can also injure salivary glands and lymph nodes near a dog’s neck.
• Jean Donaldson, bestselling author and canine behaviorist, explains: “These devices (choke and prong collars), when they work, do so because they hurt. With the advent of modern methods and tools, they are irrelevant.”
• Dr. Soraya V. Juarbe-Diaz, veterinarian and veterinary behaviorist, emphasizes: “Using punishment to stop behaviors is not new. But I am more interested in teaching animals to trust me, feel safe, and choose behaviors because the outcomes are enjoyable.”

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Join the Movement for Humane Training

By trading in your outdated training gear, you’re taking a stand for modern, force-free methods that are supported by science and endorsed by professionals worldwide. PPG also encourages using innovative tools like no-pull harnesses, which offer safer, more effective alternatives to traditional collars.

Make the switch today—swap your old gear, claim your discount, and help create a kinder, more compassionate world for you and your pet!

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Discount terms apply. Qualifying pet gear includes choke collars, prong collars, shock collars, slip leads, and similar items. Contact us for details on eligibility and how to participate.

To learn more just visit PetProfessionalGuild.com.

Qualifying Pet Gear: Prong collars, shock collars, pinch collars, choke chains, citronella collars, slip leads, vibration collars, and any tool designed to inflict and uncomfortable sensation onto a dog.

Offer Details:

This deal is valid for a one-time turn-in per client.

Receive up to 15% off a service with the first turn-in, regardless of the number of items turned in.